Hi, I’m William 'Rob' Cushard. With more than 40 years of combined military and industrial experience, I’ve developed a unique ability to help small to midsized manufacturers and maker spaces reach new levels of performance and profitability. My journey from leading teams in the U.S. Army to spearheading business transformations in manufacturing has equipped me with deep expertise in leadership, Lean Six Sigma, and integrating cutting-edge technologies like AI and machine learning. I specialize in simplifying complex challenges to deliver impactful solutions that reduce costs, boost productivity, and drive sustainable growth. As a published author and mentor, I’m dedicated to being the business coach who empowers smaller enterprises to achieve their full potential and navigate the complexities of today’s market.